Everyone loves a great ‘ugly sweater.’ But should they be able to buy one at your women’s fashion boutique? For me the answer is yes! I always have a section of my store with holiday themed attire. Nothing cheap. Just cute holiday themed patterns, prints, screen prints, detail, etc. If priced right and sold at the right time of year (not too early, not too close to the holiday) I usually sell out of these items pretty quickly. I have found that my shoppers are willing to splurge on a super cute ‘holiday’ item for their holiday work party, family gathering, trick or treating with the kids, cozy Christmas Eve, the list goes on! If you have the cash I recommend buying these styles wholesale right after the season ends a year before you will sell it so that you get a killer deal.
I am of course careful to make sure the section does not take away from the vibe I have worked hard to create at my store which tends to be more boho/chic. But don’t be afraid to have some fun with the holidays!