About Me

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About Me

My name is Willa and I am a Alabama native and the once owner of two fabulous boutiques called Blush. I am a graduate of the University of Alabama where I got my degree in business.  Like most girls growing up I was absolutely enamored by all things fashion and had the dream of owning my own business.  It took a lot of years to finally start my business but when I did I was fortunate enough to have an awesome husband and best friend who helped every step of the way.  Starting my first boutique was very rough and I would say the hardest part was nailing down my customers fashion needs.  I quickly realized I wasn’t clothing myself, I was clothing individuals in my community that were double or half my age.  After a couple years of up and down financials I eventually built a solid following and was able to capture that financial consistency that every business needs.  Your community changes, the economy changes and your life changes and it is always a tough battle being a business owner, but I can honestly say it has been one the most promising and enriching experiences of my life.

Why I created this blog 🙂

I’ve been asked for several years how I was able to start a clothing boutique and the answer I give is never quite satisfying. This is because there are many things to know and research before one starts a business and it can’t be summed up in a short speech. This blog will be a space where I will go into all the advice and tools I can offer up for my friends and visitors who wish to create a business in the exciting industry of fashion!



Have a question? Email me at Delta@buywholesaleclothing.org