Boutique Blog

Four Tips for Starting Your Own Clothing Store

  • By Anna M

Many people find passion in opening their own clothing store, but there is much more to it than that. The objective is for the owner to make money while selling customers goods that will work well for them, hoping that they will buy more. This is a cycle that store owners hopes never ends, but it is one that many are able to do for years, if not decades.

If you are looking for wholesale boutique clothing distributors, it is important to know where these clothes are coming from, how they are crafted, and how they can help your store. With this in mind, here are a few suggestions for buying wholesale clothes for your store with optimal results.

1.Look for A Reputable Wholesaler
In order to supply quality backed clothes for your customers, you need to find a wholesaler that makes them, of course. Before you agree to a partnership, though, do some research on the distributor. How do they make their clothes? How fast can they ship them to you? How many can they sell to you? And so on. There are some distributors that can sell you clothes in smaller quantities for a test run for your store before you can decide if you want to sell more of them. This is a good idea if you are afraid that certain items might not sell quickly.

2.Understand Where the Clothes Are Coming From
Knowing where your clothes will be coming from is key to figuring out how to cut costs and increase profits. In order to keep costs down, you will need to understand how much it costs to ship the clothes to you. Clothes from America and China will tend to be cheap, but as far as other countries goes, shipping costs will tend to be up in the air. U.S. will be the best country to work with. Not just because of the best quality, but because it can be easier to deal with clothing vendors in terms of time and communication. Overseas vendors tend to operate in different time zones as a result.

3.Understand the Cost of Your Goods
It’s important to know how much you will spend on your wholesale clothes so that you can determine if you can make a profit with them when you sell them in your store. There is a term called “cost of goods sold” or COGS, which refers to the total of all the expenses for the clothes: the price, shipping fees, and customs fees. The COGS will inform you about all the money you will spend so that you can better understand how much you need to break even. When the COGS will go up, the profit will be less, and vice versa. Be sure to buy only what you need for the foreseeable future.

4.Understand the Right Audience for Your Goods
In order to sell your wholesale clothes, it’s important to know where you can find customers that may want them. Thus, you should be asking “What clothes should I sell?”, “Who is my demographic?”, “What problems can my store solve?”, and more. These are the questions you need to answer so that you can offer goods that no other store likely has. It’s considered a niche that you must occupy in order for you to have a chance to have your products seen and sold by customers.

Owning a store for wholesale clothes can be a roller-coaster of an experience. For store owners, it is important to know where to get clothes, what they need to pay, and who might want to buy them.

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