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3 Ways to Go Viral on TikTok for Your Boutique

Going viral has the potential to explode your boutique, below we will explore the strategies to achieve this.

More than ever Boutique owners are facing an increasingly crowded market. Giant online retailers like Shein and Temu dominate with their affordable, trendy pieces, leaving smaller boutiques struggling to carve out a niche. However, the rise of TikTok has provided boutique owners with a powerful platform to showcase their unique offerings and connect with a broader audience. Leveraging TikTok effectively can be a game-changer, especially with the popularity of reels and fit videos that capture the attention of potential customers.

Three Ways To Go Viral

Below, we’ll explore three strategies to help your boutique go viral on TikTok, boosting your boutique sales and expanding your reach.

VIRAL Selling with TikTok

Most boutique owners have already casually set up Facebook, TikTok etc in efforts to reach some customers and make their stores look diverse. Tiktok unlike other social media platforms has incredible potential to make a trendy style go viral. A small shop with one singular reel that goes viral can sell up to 1000 pieces! 

Creating content that resonates with TikTok users requires a strategic approach. Here are my three ways to go viral on TikTok and launch your boutique's success:

1. Create Engaging and Authentic Content

The authenticity of a viral TikTok reel is one of its key attractions. Users are sick of AI generated material and highly appreciate real, relatable content over polished videos. Did you know most influencers most popular videos are morning routines? People love to see the real in others. To tap into this realness, create content that showcases the personality of you and your boutique. Here’s how:

  • Behind-the-Scenes Glimpses: Share behind-the-scenes looks at your boutique’s daily operations, from unboxing new arrivals to packing orders. This will humanize your brand and creates a sense of connection with your audience. Heck, you can even do a boutique owner morning routine while your at it.
  • Styling Tips and Tutorials (Be a personal stylist): Offer up styling tips and tutorials featuring your products. Layer those pieces and show the different ways to style. This not only highlights the versatility of your items but also positions your boutique as a source of fashion guidance and you as a personal stylist of sorts.
  • Customer Features and Testimonials: Encourage your customers to share videos of themselves wearing your clothes and feature these videos on your TikTok. User-generated content is highly relatable and can significantly boost your credibility and reach. You can post these images all of your website and social media to give a warm feel that invites others to join in the fun.

2. Make Popular Trends and Challenge Videos

TikTok always has a new trend or challenge gains traction across the platform and allows you to go viral. Participating in these quirky viral trends and incorparating your business is the best way to increase your chances of going viral. Here’s how to effectively leverage trends:

  • Stay Updated: Regularly browse TikTok to stay on top of the latest trends and user challenges. Use the “Discover” page to find popular hashtags and audio clips that align with your brand.
  • Adapt Trends to Your Boutique and Brand: While it’s important to participate in trends, make sure to adapt them in a way that fits your boutique’s identity and stay real. A good example is if a dance challenge is trending, you could have your staff or models perform the dance while showcasing your clothing and link it to your site.
  • Create Your Own Challenges: If you’re feeling creative and driven, start your own challenge. Encourage your followers to participate by offering incentives, such as discounts or giveaways. For instance, you could create a styling challenge where followers show how they would style a particular item from your boutique.

3. Collaborate with Influencers

Influencer marketing is a powerful tool on TikTok. Collaborating with influencers (9 ways on how to collab) who align with your brand can help you reach a wider audience and lend credibility to your boutique. Here’s how I would maximize influencer collaborations:

  • Identify Relevant Influencers: Look for influencers whose style and audience align with your brand. Micro-influencers (those with 10,000 to 100,000 followers) often have highly engaged audiences and can be more effective than larger influencers and unfortunately large influencers will charge you a pretty penny to work with them.
  • Build Authentic Partnerships: Approach influencers with a genuine interest in your brand. Offer them free products in exchange for honest reviews and features. Authentic endorsements are more likely to resonate with their followers and your boutique customers will be sure to notice.
  • Create Collaborative Content: Work with influencers to create engaging content that features your products. This could include haul videos, try-on sessions, or styling challenges. Encourage influencers to tag your boutique and use your branded hashtags to increase visibility.

Temu and Shein are the beginning of what is a flood of cheap merchandise to enter the market and capture marketshare.  Boutique owners must continue to leverage unique strategies to stand out. TikTok offers an invaluable platform to showcase your boutique’s offerings, connect with a broader audience through engaging and authentic content and fight against the giants. By creating real stuff, leveraging trends and challenges, and collaborating with influencers, your boutique will eventually go viral on TikTok, driving sales and growth.

Don't get discouraged if it takes a couple weeks to gain traction, it will all be worth it with one singular viral video. I would also suggest to look at established boutiques and Tiktok channels like shopimpressions Tiktok to learn and score some ideas on how to make great content that has a chance to go viral.

None of this is easy but it can be fun and enjoyable.

I wish you the best of luck!