Top 5 Fastest Growing Boutiques
Let's review five online boutiques that have managed to capture the attention of millions of American apparel consumers. While showcasing these sites perhaps we will uncover the secrets on why they are having such tremendous success.
According to
Semrush Petal and Pup has just over 100k individuals searching for their site. The obvious thing many of the boutiques consist of is very compelling pictures. You can see in the images below that Petal and Pup has a very cool, young chic theme and customer. Their pictures are crisp and inviting.
Petal and Pup has
150k followers on titkok and 1 million! instagram followers. Another common denominator we will see in all of these five boutiques is an incredibly strong social media presence. Of course that's not surprising, social media offers companies a free platform to constantly connect with hungry customers. The trick is developing a following and as we can see with Petal and Pup, great images, a sleek website and fun trendy reels have helped them grow fast.
Meshki is ranked high and
Semrush shows 135k monthly searches for their brand name. Meshki is very chic young contemporary clothing that includes a lot of body cons and prices can reach over $100. Meshki has an incredible following on social media, including 3 million! instagram followers and 972k thousand Tiktok followers.
Although Meshki's site is a serious and classical theme their social medias include fun and frivolous reels.
We can see in their images below that they use a solid background and stoic models that keep the theme ultra classical.
Shop American threads has just 20k monthly visitors according to Semrush, although this company is growing very fast compared to most businesses, let's see if we can figure out why it might not have the same growth as others.
We can see in the images below some great quality images but instantly it just looks a little underwhelming compared to the other four companies on the list. Also, we're not initially sure what the theme these pictures are trying to exude.
Their instagram followers are quite low with only 150k followers. However their Tiktok is 350k followers so we can see that much of their marketing success relies around their strategy to utilize Tiktok. Looking at their
tiktok it includes a good mix of different types of content, including tell-alls, try-ons, dance reels, etc. The problem when you don't mix it up with your social media content is the customers find it stale and move on.
Selfie Leslie has less than 100k monthly google searches according to Semrush. However they have the steepest and quickest growth compared to any company on the list. What can explain this rapid rise in popularity? Let's take a look at the imagery.
Their imagery is incredibly sleek, models over the top gorgeous and everything is uniform. Also if you get a chance to visit this site you will immediately find it is well put together and navigate.
Selfie Leslie has 300k Tiktok followers and 677k instagram followers. Perhaps these numbers aren't huge but given how well this site is put together and the statistical rapid growth it's safe to say that this company will continue to grow until it is one of the biggest players in the young contemporary clothing market.
Speaking of young contemporary clothing, you will notice that all five of these clothing companies are young contemporary clothing companies. Historically younger cell phone equipped women purchase online versus older demographics that like to do some in-person shopping or discount value shopping at retailers like TJMaxx, Ross, etc.
Wow is this site fun! Immediately when you click into the site you are bombarded with Vegas like energy. Just in the limited pics below you can see the diverse selection of media that draws in the eye. From two girls snapping a selfie to five girls out of town this company has spared no expense hiring very high quality models and photographers.
With 250k monthly searches according to Semrush it's not surprising by the aesthetics of this company that it is the largest and fastest growing online boutique on the list.
Molly has 240k Tiktok Followers and 1 million instagram followers. Interestingly these numbers are not much larger then others on the list, yet they succeed in brining in virtually 2-3x visitors to their site.
One difference I noticed about the images was the models smile in the photographs, creating a warm inviting mood through out the site.
In conclusion we can see many elements that have created success for these online boutiques including diverse and rich social media marketing, excellent photos and a strong theme that resides throughout the website and all its socials.
