Are you a boutique owner? Do you use social media? If you’re not using social media correctly, or not enough, it can actually be detrimental to your business. Social media has become so incredibly valuable in the business world. Social media can help businesses reach more people, new audiences, and increase their customer base. However, there are also several mistakes that can be made on social media that should be avoided. For the best social media results, continue reading to learn about these mistakes and how to avoid them. Here are the top 5 social media mistakes to avoid as a boutique owner.
Neglecting or Not Using Social Media Enough as a Boutique Owner
As mentioned above, not using social media enough can actually be detrimental to your botique. Social media can can help boost your reach and greatly improve visibility. Not using it is essentially throwing away the potential for new customers and sales.
As a boutique owner, you should be reaching out and connecting with people on as many platforms as you can. The more new eyes you can get seeing what you offer, the more customers you are likely to have. Plus, social media makes it easy for people to share posts with their friends and family. Referrals improve growth tremendously.
Don’t Spread Yourself Too Thin on Social Media
It is important to not spread yourself too thin as a boutique on social media. Yes, it is important to have a strong social media presence. It is a great idea to connect with customers across different platforms. And, it can be hard to manage multiple platform pages, especially as a solo boutique owner or small team. There is only so much time and effort that can go into boosting social media presence. It is a better idea to choose one or two platforms to commit to. Otherwise, you may find yourself in a situation where you have a low social media presence across multiple platforms. Therefore, potentially having subpar content because of time constraints.
Including Captions on Instagram and Facebook Picture Posts
When posting photos of clothing on Facebook or Instagram, don’t forget to write a caption! This caption can be optimized by using keywords and hashtags that people continuously search for. This will lead to increased traffic on your post.
Also, just posting pictures without captions creates somewhat of a disconnect with customers. They may know nothing about your boutique or offerings. Captions are a perfect way to engage, connect with, and build relationships with current and potentially new customers.
Hashtags Are More Important Than You May Think
Hastags can sometimes seem silly or unnecessary to some boutique owners who do not know their power. Actually, hashtags are one of the most highly used and common ways that people use social media. This helps to connect, relate, and thread posts together. To connect with fashion communities and show off your wares, hashtags are critical. It will help your posts show up in more searches, help customers find unique items, and strengthen your customer base over time. In other words, never forget to add trending hashtags to your posts, even if they seem silly!
Not Using Influencer Marketing
Another huge social media mistake for many boutique owners is not using influencer marketing. If you’re unfamiliar with influencer marketing, lets talk about influencers first.
An influencer is someone who has amassed a lot of followers on social media. People look to them for advice, lifestyle, engaging content, and more. The massive amount of eyes on these individuals make them great for showing off your products. There is typically be a fee that you will need to pay the influencer for their time. However, their promoted posts can often lead to significant sales for your boutique.
When using influencer marketing, it is important to connect with the right influencer. Do not use an influencer who has a lot of followers, but is not connected to fashion in any way. You’ll want to find an influencer who deals with fashion. This way, they will be able to get your products in front of people with similar interests. In other words, make sure you are marketing to the right crowd when using influencer marketing.
The Bottom Line of Social Media as a Boutique Owner
Realistically, if you want to survive and thrive as a boutique owner, social media is critical. It is where people go to find new styles, options, and stores to shop. Not putting yourself in front of an audience is a total waste.
Customers are constantly out there Googling “boutiques near me.” They are much more likely to visit your store when they have seen your posts. They’re more likely to check you out if they’ve connected with your store on these platforms. This is especially true if you are beginning as a boutique. You’ll need to get yourself out there and in front of people as fast as possible to begin receiving traffic.
Social media is far from the only thing to focus on when running a boutique. However, it is certainly an important factor that can be used to greatly grow your business.
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