With just two months out from the beginning of the Holidays it's time to start prepping! In this blog let's explore five strategies to help take your boutique to new heights this Holiday Season.
1. Curate a Holiday Themed Collection
- This is probably the funnest strategy and the easiest. It involves browsing through all your favorite vendors and snapping up some holiday themed tops to blend together and comprise your boutique clothing line up with. I'm sure there are many patterns, colors and themes in each holiday season but what we want to do is curate it down to your favorites and bring a collection of that into your store.
- Promote this collection via your socials with themed reels and imagery that goes hand in hand with the collection and Holiday season.
- Utilize these items for special promotions and discounts. Customers love Holiday presents to use these themed pieces for giveaways to attract customers to your store and site.
2. Ramp Up Your Socials!
- One of my favorite social media strategies is encouraging your followers to dress up in the attire then they purchased for free giveaways. This user generated content is gold in the marketing world. It makes all the other non-buyers want to be a part of the group.
- Time to collaborate with influencers! Dish out some free clothing or money with ex bachelorettes or other influencers to get that swell of customers to come your way.
- Truthfully hashtags almost never provide those extra clicks you hope for but in the holidays strategic hashtags work more than any other time in the year. So be sure to finish those posts with some trending hashtags.
3. Holiday Christmas Party
- With any Holiday Christmas Party people will need Christmas sweaters. Let's combine the two and have a Christmas party at a boutique selling sweaters! No month throws more parties then the Christmas month of December. Get out the appetizers, free giveaways, party games and decorations and throw your community an awesome party.
4. Provide Personal Shopping Experience
- Boutiques have to separate themselves from brick and mortars like Target and Ross and the best way they can do that is by offering a personal custom tailored experience for your customers. This involves offering tips and suggestions on what party outfits to where and when to bring out the mini dress, etc.
- Another lovely strategy I love to employ in the holidays are personalized discount codes. These especially work on repeat customers; you can surprise them with emails or even physical letters inclusive with a discount code lettered in their first name.
5. Holiday Email Marketing Campaigns
- Try to beat out your competition by starting early on the release of Holiday collections and discounts. Before I was in the retail space I use to think that you had to release a Holiday item just weeks before that Holiday occured; boy was I wrong, the key to a great retail store is releasing Holiday items some 1-2 months before the Holiday occurs. That goes for Spring released, gameday, 4th of July and any other celebrated event with themed clothing. The reasoning is that even though customers don't purchase when you release they still review the items and keep it in the back of their minds for when they eventually do purchase.
- Get those emails out early with mailchimp or constant contact and start getting some eyeballs on those Holiday styles.
6. Fashion Show
- Ever been to a fashion show? They are super fun and you can make them a whole community experience by encouraging both young and old to attend the show and possibly partake in showcasing some fashion. In the past I have tried both Halloween custom contests and Christmas crazy sweater contests. Why not throw these same parties and transform them into a fun community attended fashion show.
7. Collaborate with other Businesses
- The local church, hardware store and restaurants are just a couple suggestions of businesses that you can collaborate with. Bundle your gift cards, joint discounts, buy one here get 10% off there, are just some suggestions on how two businesses can work together.
- Feature each others products by creating a special showcase area to present perhaps some restaurants goodies or other products from neighboring businesses and have them do the same.
That's it for our seven holiday tips, if you have any feedback, suggestions or questions feel free to get in contact with us!