Hello I’m Anna and I wanted to write an in-depth post on wholesale fashion trends for you. Please read the full article. As a boutique entrepreneur, I didn’t pull this information from a single report or trend list.
Putting this article together meant going through a lot of paperwork, cross-checking supplier data, comparing reorder patterns, and reconciling what looks good on paper with what actually sells on my racks. The final insights here reflect real buying decisions, not just trends people talk about.
We sent survey emails to over 1000 boutique owners from our subscribers list and received data from 50 of them (5% is a good response rate, isn’t it?)
After that I compiled it with our own sales data and to create an extensive guide on wholesale fashion trends in 2025-26. Let’s begin.
What Wholesale Fashion Trends Mean in B2B?
Wholesale fashion trends are important not only for accumulating data for what sells best and choosing the right products/strategies, but also for projecting the report for the upcoming year.
You can perform accurate product research and choose the right niche clothing for wholesale, it is afterall the fastest growing industry. Wholesale fashion trends simply means fashion trend and data about what sells the best in the wholesale industry.
And it is no secret that the wholesale fashion industry is primarily made of - clothing (highest demand - women's clothing) and accessories (highest demand - boutique jewelry).

Before I start with product/design specific, here’s an overall graph for wholesale fashion trends
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Dailywear - Casual dresses and bottomwear daily clothing is currently the best selling among wholesale fashion clothing
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Casuals - Western dresses, casual shrugs, denim are generating good revenue for many boutiques.
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Accessories - Jewelry and bags are all time favourite for wholesale accessories.
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High fashion - Experimental garments and statement dresses are a hit or miss.
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T-shirts - Shirts are performing better but t-shirt sales still rank high enough to mention.
6 Key wholesale fashion trends in 2025-26
After so many days of hard work, marking papers, downloading files, and outreach with survey forms, I have finally created the list for top 6 wholesale fashion trends, check it out.
1. 20% higher demand for daily apparel in 2025-26
There is a huge spike for wholesale apparel especially daily wear, this is something we curated from both the survey data and from our storefronts. Retailers are seeing a higher interest rate for wholesale fashion products - shirt dresses, light shrugs, plaid and floral designer clothing. casual blouses, wholesale rompers in bulk (yes bulk), and casual skirts.
2. Cotton and polycotton blends are #1 fabrics among boutiques
This is an obvious and well-known fact that cotton fabrics are preferred the most but I mentioned this as the second big of the wholesale fashion trends is the growing interest in polycotton blends. And people are exploring sublimation made poly-cotton women dresses in wholesale niche.
3. Made in USA Floral dresses and boho tops are rising
Many wholesalers don’t have USA warehousing and this is slowing down the shipping for customers. For instance, we compared shipping time for our warehousing and asked our subscribers to share the average shipping time for the wholesalers they are working or worked with in the past, and as expected the shipping is much slower with higher shipping charges, customs, and lower margins.
There is a sudden growth in USA based wholesale boutique vendors and clothing sites.
4. On Average 3 out of 9 orders are demanding lower MOQ

This one is both a smart move and awareness among retailers, a trend I personally like. This is not only good profit-wise but also for the environment 🙂
The main reason behind this is growing AI channels, brand connecting channels, and shifting design trends. Boutique-entrepreneurs are switching to lower MOQ wholesale suppliers.
5. Sustainable fashion with affordable pricing (Profit sensitivity increasing)
Sustainable and eco-friendly wholesale fashion trends are always growing. However, boutique owners are combining it with profit factor and are creating profit-sensitivity among retailers. The growing expenses for marketing + customers' interest in affordable sustainable fashion instead of high-end sustainable clothing are two biggest reasons behind this.
6. Average order value for non-wholesale orders dropped by 6% in 2025

This is data from tons of customers so while the 6% seems less it is a big leap showcasing how retailers and dropshippers are moving from custom designer clothing towards wholesale for better profits. Our dropship subscribers are starting to opt for the wholesale model.
What boutique buyers are ordering?
Now this is the most important part of our whole article because I am going to reveal the products that are working out for my own boutique and I will also mention the slow movers.
Fast moving categories
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Haptics boho print knit dresses
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Cotton co-ord sets
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Lounge-style matching sets
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Palazzos & elastic-waist pants
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Relaxed-fit trousers
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Cotton tops
Slow moving categories
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Ultra-trendy silhouettes (micro skirts, extreme cuts)
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Occasion-specific dresses
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Premium-priced designer-style items
How I found wholesale fashion trends for 2025-26?
I know you must be thinking how exactly I extracted the data from so much sources, and believe me it was not easy.
I looked closely over the sales and re-orders pattern. Shopify is good for starting an online boutique but not for extracting 5+ years sales data :))
Anyway I use some AI tools to figure out reorder patterns. You can download the excel sheet for orders or use your statements to get the patterns for styles, fabrics, and other details.
Also I noticed that a lot of my emails from boutique owners asking for lower MOQs, I checked the buyer behaviour on all our storefronts and got solid data to back our claim.
Finally a big thanks to everyone who enrolled for our survey program, I couldn’t have done it without you. The feedback forms mentioning the sales floor help validate the daily-wear wholesale fashion trend. Also checkout my spring trends post.
P.S. - The analysis, data interpretation, and written content on this page are original and protected by copyright. But feel free to use the stats or trends with link mention. If you want any help feel free to get in touch.
- Anna M. (U.S. Boutique Owner | Wholesale Fashion Insights)